Konka has hired famous Hong Kong movie star Chou Yuen-fat to feature in an advertising campaign. The company aims to spend a minimum of $600,000 a month on TV advertising on various channels owned by China Central Television, the country's only national TV station.
Konka, best known as a manufacturer of color TVs, aims to sell one million cellular phones in 2000, according to Chen Weirong, general manager of Konka Group. The company will start making a profit after it has sold 500,000 sets, Mr. Chen says.
The sets are being jointly developed with Lucent Technology of the U.S.
Copyright November 1999, Crain Communications Inc.