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Chinese stores lure trade with limited time discounts

Published on .

In the morning, when sales are typically slowest, the price of a product is likely to be half that of the same item sold during the afternoon and evening, for example. Some stores are even offering different discount rates for different days. A new product may initially be marketed with a 10% discount on a certain day, for instance, followed by a higher discount of, say, 20% on the second promotional day and up to 30% on the third discount day.

Experts say the sales method will be effective in giving department stores the power to adjust their sales flow.Copyright December 1996, Crain Communications Inc.

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