Chinese Suntory brewery takes its brand to the air

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SHANGHAI -- Shanghai Suntory Brewery has mounted a multi-media ad campaign to promote sales of its Suntory Beer, which includes an airship the size of a Boeing 737 floating over the Shanghai bond - the most famous commercial area in the port city.

The brewery is also publising full-page advertisements in the influential newspaper Jiefang Daily and is offering 1,000 fashion jackets to those who take part in a lucky-draw competition.

Shanghai is only the second city after the Chinese capital of Beijing to have an airship flown for commercial ads.

Copyright November 1996, Crain Communications Inc.

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