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CHIVAS LIGHTS THE NIGHT

Published on .

Seagram Corp.'s Chivas Regal will use what it claims is the first light-up print advertising in an insert in the Dec. 12 issue of The New Yorker. Stars in the outline of a Chivas bottle appear in the sky of a rural village when a button (bottom right) is pressed. Bronner Slosberg Humphrey, Boston, designed the advertisement.
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