Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Seagram Corp.'s Chivas Regal will use what it claims is the first light-up print advertising in an insert in the Dec. 12 issue of The New Yorker. Stars in the outline of a Chivas bottle appear in the sky of a rural village when a button (bottom right) is pressed. Bronner Slosberg Humphrey, Boston, designed the advertisement.
Most Popular
In this article: