Chivas signs band leader Brian Setzer

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Seagram Americas, New York, signed Brian Setzer, leader of neo-swing band the Brian Setzer Orchestra, as an endorser for Chivas Regal Scotch whisky. He will appear in print ads, a concert tour and other promos. The deal represents an effort to link the brand to music and fits in with a swing dancing promo the distiller recently ran in New York. TBWA/Chiat/Day, New York, handles.

Copyright December 1998, Crain Communications Inc.

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