Seagram Americas, New York, signed Brian Setzer, leader of neo-swing band the Brian Setzer Orchestra, as an endorser for Chivas Regal Scotch whisky. He will appear in print ads, a concert tour and other promos. The deal represents an effort to link the brand to music and fits in with a swing dancing promo the distiller recently ran in New York. TBWA/Chiat/Day
, New York, handles.
Copyright December 1998, Crain Communications Inc.