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CHIVAS TAPS 1ST TBWA ADS

Published on .

NEW YORK-Seagram Co. this week breaks the new worldwide campaign for Chivas Regal scotch that uses a theme of "You either have it or you don't," mainly in spreads featuring the Chivas bottle on one side and a different object on the other.

The campaign is the first from TBWA, London, since it succeeded longtime Seagram agency Bates USA, New York, in the fall. It replaces the "There will always be" Chivas effort. Seagram spends about $6 million in the U.S. on Chivas and about $12 million worldwide.

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