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CHOICE OF A NIHILIST GENERATION

Published on .

Pepe Jeans' shocking 1995 European campaign blackly parodies public service announcements advising "How to talk to your teenager."

A grave voiceover lists seven steps to mutual understanding, such as "Listen. Really listen. Don't try to listen while doing something else." Onscreen, a depressed, disturbed boy steals his parents' Mercedes-Benz keys and picks up several friends for a nocturnal London joyride.

The increasingly reckless drive ends at a junkyard: The kids hook the car to a crane, which raises and drops it, as the narrator intones, "Take the long view. Don't treat minor mishaps as major catastrophes." Leagas-Delaney, London, handles.

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