Choice opens $40 mil agency search

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Choice Hotels International has launched a review for its estimated $35 million to $40 million account, which includes the Comfort, Quality, Clarion and Econo Lodge brands. The review, expected to include East Coast agencies, was prompted by the arrival of Wayne Wielgus as senior VP-marketing from Best Western International. Incumbent Gray Kirk/VanSant, Baltimore, hasn't decided whether to defend. Bajkowski & Partners, New York, is handling the review.

Copyright October 2000, Crain Communications Inc.

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