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CHOICES FOR THE CHOOSY

Published on .

Choosy moms have more choices as Procter & Gamble Co. introduces nationally Jif Smooth Sensations-in Apple Cinnamon, Berry Blend and Chocolate Silk flavors (AA, May 10). Ads, in time for back-to-school, break today in a $12 million TV and radio campaign from Grey Advertising, New York. The $20 million program includes in-store displays and sampling, also being done via McDonald's Corp.'s Happy
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