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Christian Dior Parfums premieres Dolce Vita

Published on .

LVMH's Christian Dior Parfums on Monday introduces Dolce Vita, a new women's fragrance, in Europe with an in-house campaign estimated in the tens of millions of dollars. The fragrance will break in the U.S. early next year and then in Japan.

Copyright September 1995 Crain Communications Inc.

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