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Published on .

(Sept. 6, 2001) -- Chrysler Group's Chrysler brand introduces the new tagline "Drive=Love" in a new estimated $40 million campaign.

The blitz from Omnicom Group's PentaMark Worldwide, Troy, Mich., arrives Sept. 10 with two spots on ABC's Monday Night Football. The agency is developing two other commercials.

The spots for the Auburn Hills, Mich., auto brand will also air on NBC's The West Wing, ABC's college football broadcasts and Fox Network's That 70's Show.

An initial print effort starts with a trio of ads in October magazines covering a broad range of consumer books, including Men's Journal, Food & Wine, Marie Claire, Wired, Sports Illustrated and Vanity Fair. -- Jean Halliday

Copyright September 2001, Crain Communications Inc.

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