CHRYSLER CD-ROMS GROOVE TO GENERATION X; TREKKING TO THE INTERNET; ONLINE VIDEOGAME NETWORK BOWS; AOL BOOSTS INTERNET STRATEGY; OTHER NEWS:

Published on .

Most Popular
Chrysler Corp. is targeting Generation X with a pair of Neon CD-ROM catalogs. The discs, pegged to Plymouth and Dodge versions of the Neon, include product information as well as six musical selections by artists such as Joe Public, EMF and Tony Bennett that can be played on an audio CD player. The Dodge version will offer a Lucas Arts game, "Star Wars Rebel Assault." Ross Roy Communications, Bloomfield Hills, Mich., developed the catalogs, scheduled to be in dealer showrooms in December.

Trekkies visited an Internet site touting the upcoming Paramount Pictures release "Star Trek-Generations" more than 17,000 times in a week and a half, said Sueann Ambron, exec VP, Viacom Online Services. The node, publicized mainly through Internet user groups, features downloadable film clips and a Star Trek shop. More than 3,600 people have placed orders for merchandise, Ms. Ambron said. The site, accessible at http://generations.viacom.com, opened Oct. 28.

Catapult Entertainment, Cupertino, Calif., this week launches the Xband Video Game Network, allowing videogame players to compete against one another in real time over telephone lines. Subscribers, who must buy a $69.95 modem and pay $7.95 or more in monthly fees, will be able to send messages to one another while they play and will get a subscription to Xband's online newspaper, Bandwidth. The network will be available initially in New York, Los Angeles, San Francisco, Dallas and Atlanta.

America Online last week said it acquired two Internet companies, BookLink Technologies and NaviSoft, as part of a drive to increase its offerings on the global network. NaviSoft Chairman-CEO David Cole will become president of AOL's Internet Services Co., a post held by AOL President-CEO Steve Case.

Brian Anderson to VP-interactive marketing, a new post at advertising/public relations agency Gillespie, Princeton, N.J., from director of direct marketing at Borland International. Also, Robert Dorr, 36, to VP-technology client services, a new post, from a similar post at CKS Partners, Campbell, Calif. ... Visa International and Microsoft Corp. plan to create a standardized method for securing credit-card transactions on public and private computer networks.

In this article: