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Chrysler demands Bozell rework spots

Published on .

Chrysler Corp. executives, unhappy with execution, nixed completed TV spots from Bozell Worldwide, Southfield, Mich. for its upcoming corporate campaign, outside suppliers said. The print ads, featuring quotes from Chairman Robert Eaton and President Robert Lutz, were OK'd. Bozell is said to be scrambling to rework the spots in time for the annual dealer meetings later this month. A Chrysler spokeswoman declined comment.

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