Chrysler Group's Senior Brand-Marketing Exec to Leave

George Murphy Recently Retooled Automaker's Ad Effort

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DETROIT (AdAge.com) -- George Murphy, senior VP-global brand marketing at Chrysler Group, is leaving the company at the end of the month to pursue other opportunities, the automaker said today. Chrysler did not name an immediate successor.
George Murphy
George Murphy

Mr. Murphy, 51, who has held the post since joining Chrysler in early 2001 from Ford Motor Co., declined comment through a spokesman.

Crafted new brand identity
Steven Landry, promoted May 1 to exec VP-sales, marketing, service and parts in North America, in a prepared statement said: "George has made a key contribution to our efforts to retool our brands -- Chrysler, Jeep and Dodge." He credited Mr. Murphy for his recent work crafting a new identity for the Chrysler brand.

Mr. Murphy is the latest Chrysler Group executive to depart since German parent DaimlerChrysler announced May 14 it had agreed to sell a controlling share in Chrysler Group to Cerberus Capital Management, New York.

Just days after, Chrysler announced the retirements of two vice presidents in product design, David McKinnon and Thomas Tremont, promoting two directors to the VP slots. A few days later, the automaker said Peter Rosenfeld, exec VP-procurement and supply, "decided to leave the company after 15 years." He will be succeeded by Simon Boag, who rejoined Chrysler after 15 months as head of production planning for Daimler's Mercedes Car Group.

Mr. Murphy spent two years at Ford Motor Co., where he was general marketing manager of its Ford Division. His prior experience includes 11 years at General Electric, a consultant at Booz Allen & Hamilton and a stint at Coca-Cola Co. in account management.
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