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Chrysler now looking to Japan

Published on .

Chrysler Corp. said it hoped to immediately sign up new dealers in Japan following Wednesday's last-minute agreement between the U.S. and Japan on auto trade talks. Negotiators reached agreement hours before a 100% tariff on Japanese luxury cars was due to go into effect. Japan said it would announce voluntary plans to step up purchases of U.S. cars and parts. On Tuesday, Chrysler announced a $100 million investment in a new distribution set-up in Japan. At an automotive marketing conference in Los Angeles today, the head of Saatchi & Saatchi DFS/Pacific, agency for Toyota, and the head of Honda's agency, Rubin Postaer & Associates, agreed the Lexus brand from Toyota weathered the tariff threat crisis better than rivals Infiniti and Acura.

Copyright June 1995, Crain Communications Inc.

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