CHRYSLER NAMES STAFF TO ITS NEW MARKETING GROUP

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(June 14, 2001) -- Chrysler Group, Auburn Hills, Mich., named the top staffers for its new marketing communications and branding structure, a spokeswoman for the automaker told AdAge.com. The automaker is not using brand manager titles, as originally planned.

Reporting to Jeff Bell, who recently joined as vice president of marketing communications overseeing advertising from Ford Motor Co. are Julie Roehm, another recent Ford alum, who is now director of Dodge marketing communications, and Jay Kuhnie, former marketing communications director on Chrysler, will handle Jeep.

Jim Yetter, who had been marketing communications director on Dodge, becomes director of Dodge field marketing.

Sue Thomson moves from senior manager of Chrysler advertising to senior manager of customer relations management-Internet. Diane Jackson, national advertising communications executive on Jeep, stays at Jeep as a senior manager.

Charlie Hudson moves to the new post of director of business planning, although he keeps his duties from his prior post as diversity marketing director.

On the brand side, the new directors' posts take on additional duties, including vehicle pricing, incentives and consumer research. Michael Kane remains Jeep marketing director.

Steve Bartoli, formerly on special projects, becomes director of car marketing on the Chrysler Sebring, 300M and Concorde. Larry Brinser moves to Dodge minivan, becoming marketing director on Stratus, Intrepid, Neon and Caravan, from director of Dodge brand global strategy. Darryl Jackson moves to truck marketing manager at Dodge, which includes sport utility vehicles, from director of global marketing strategy on Dodge truck.

William Tracy becomes senior manager of motorsports, succeeding Lou Patane, the former Chrysler dealer who joined the automaker in 1995. Mr. Patane has retired, the spokeswoman said.

The spokeswoman said the objectives of the new structure are to create world-class marketing, to evolve breakthrough ideas and suport the five new regional business centers. -- Jean Halliday

Copyright June 2001, Crain Communications Inc.

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