Chrysler Group's U.S. Dodge, Jeep and Chrysler dealer ad groups will run ads in local newspapers Sept. 26 seeking donations to a fund for the children of victims of the attacks.
The auto marketer's parent, Germany's DaimlerChrysler AG, announced the fund Sept. 13 in Europe.
Donations can be mailed or sent to the dealerships, said Jeff Bell, vice president of marketing communications of Chrysler Group. Each dealership has already pledged $500.
Omnicom Group's PentaMark Worldwide, Troy, Mich., handles.
Meanwhile, Porsche Cars North America is sponsoring a benefit Oct. 8 in New York at Carnegie Hall for the Twin Towers victims plus the New York Police and Fire Widows and Children Benefit funds.
"Stand up for New York" will feature comedians Bill Cosby, Jerry Seinfeld, Colin Quinn, Will Ferrell and George Wallace.