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Chrysler promotes air-bag safety

Published on .

''The back seat is where it's at'' is the air-bag safety slogan for 36 million stickers Chrysler Corp. will send to several hundred thousand daycare centers and primary and secondary schools early next year. The stickers are part of teacher lesson plan packages, developed by Lifelong Learning, Fairfield, Conn. Ross Roy Communications, Bloomfield Hills, Mich. did the packet's video. Chrysler is spending several million dollars on the program.

Copyright December 1996, Crain Communications Inc.

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