CHRYSLER READIES CELINE DION ADS

TV Spots Will Break Later This Month

By Published on .

DETROIT (AdAge.com) -- Chrysler Group will break its first Chrysler-brand work featuring Celine Dion in mid-January, according to the company.

Created by Omnicom Group's BBDO Detroit of Troy, Mich., the campaign will also change the brand's advertising tag line from "Drive = Love" to "Drive & Love." The earlier tag was first introduced in September of 2001.

Overall, the effort is part of the automaker's attempt to make its Chrysler brand more of a premier one.

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