Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


TV Spots Will Break Later This Month

By Published on .

DETROIT (AdAge.com) -- Chrysler Group will break its first Chrysler-brand work featuring Celine Dion in mid-January, according to the company.

Created by Omnicom Group's BBDO Detroit of Troy, Mich., the campaign will also change the brand's advertising tag line from "Drive = Love" to "Drive & Love." The earlier tag was first introduced in September of 2001.

Overall, the effort is part of the automaker's attempt to make its Chrysler brand more of a premier one.

Most Popular
In this article: