Chrysler's media agency gets ISO 9002

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PentaCom, Troy, Mich., has been awarded ISO 9002 registration, having passed an audit based on global quality requirements developed by the International Organization for Standardization, Geneva. PentaCom is Chrysler Corp.'s dedicated media planning and buying agency and becomes the first media agency to win the designation. Another Chrysler agency, Bozell Worldwide's Southfield, Mich., got ISO 9001 registration last month. Both registered at the request of their car clients.

Copyright October 1998, Crain Communications Inc.

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