CHRYSLER TO SCRAP BRAND MARKETING SYSTEM

Advertising Oversight Will Return to Brand Executives

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DETROIT (AdAge.com) -- Chrysler Group is expected to announce a restructuring of its current year-old brand marketing system after an internal meeting to be held June 20, according to executives close to the automaker.

Under Chrysler's current system, Tom Marinelli and Jim Julow, vice presidents, global

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brand centers for Jeep and Dodge, respectively, pulled back from advertising oversight to focus more on the vehicles themselves, including future models, pricing and incentives.

Regain responsibility
The heads of the two brand centers will regain advertising as a key responsibility.

"We are not going to talk about any employee meeting," a Chrysler spokesman told AdAge.com. He said an announcement may come after the meeting and declined to discuss the matter further.

Executives said the position of vice president of marketing communications, which oversees all brands, may be eliminated, and that the current holder of that post, Jeff Bell, may be moving to head Dodge.

May retire
If that's the case, the executives said Mr. Julow may be moved to the motor sports division or retire. Mr. Marinelli, apparently, will stay in his current position.

General Motors Corp. has also recently changed its brand management system, calling the move "an evolution." GM is no longer defining its brands by individual model but by division.

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