CHRYSLER TO SPONSOR DONALD TRUMP REALITY SERIES

Automaker Also to Give Away Vehicle to Winner of 'Apprentice'

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NEW YORK (AdAge.com) -- Chrysler Group will be the exclusive automobile sponsor of NBC's new reality show The Apprentice, according to executives at the network. The
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deal is said to be worth more than $5 million.

The automaker will showcase Chrysler brand models in commercials during the 13-week run of the show, including the two-hour finale, in which a car will be given away as a part of a competition. The show premieres Jan. 8, at 8:30 p.m.

16 contestants
The Apprentice stars Donald Trump and 16 contestants who compete against one another to become the real estate mogul's assistant, a job worth "six-figures," according to the network. Mr. Trump winnows the field down by firing those who don't succeed at various tasks.

The winner also receives a car supplied by Chrysler. The automaker will also give away cars to viewers who log onto an Apprentice Web site and vote with Mr. Trump to decide who will be fired.

PT Cruiser
At the International Auto Show in Detroit, Chrysler is showcasing a two-door PT Cruiser convertible turbo, which is expected to be one of the prizes in The Apprentice, as wells as the Chrysler 300C sedan. The automaker has remodeled the Cruiser to appeal to younger car buyers. When the Cruiser first came out several years ago it was more popular with baby boomers than with young car buyers.

The Apprentice was produced by Mark Burnett Productions, which also created Survivor.

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