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Published on .

Client: Chrysler Corp.

Agency: Bozell Worldwide, Southfield, Mich.

On: WPIX ("Soul Train Awards")

Broke: March 29, 9:27 p.m. (ET)

Length: 60 seconds

In this spot, people are shown dancing around Chrysler cars and trucks as a song plays with lyrics describing the company's innovations and refinements, "Chrysler, we engineer for the future."

Client: Campbell's Soup Tour of World Figure Skating Champions

Agency: Harris Collins, Minneapolis

On: Sports Channel (hockey)

Broke: March 30, 7:51 p.m.

Length: 30 seconds

As clips of famous figure skaters flash by including Oksana Baiul, the voice-over announces Campbell's Soups Tour of World Figure Skating Champions.

Client: Nike

Agency: Wieden & Kennedy, Portland, Ore.


Broke: March 29, 9:36 p.m. (ET)

Length: 30 seconds

Nike pitches the Nike Lady Foot Locker 3 For All National Finals. The video shows women playing basketball as a voice-over says, "All across America, women's basketball is taking off."

Client: Quaker Oats Co.

Agency: Kirshenbaum Bond & Partners, New York

On: Fox ("Melrose Place")

Broke: April 1, 8:40 p.m. (ET)

Length: 30 seconds

This satirical spot helped kick off Snapple's $40 million marketing campaign. It featured a Snapple parade through city streets proclaiming Snapple's dream of being the world's No. 3 beverage marketer. The tagline continues, "Snapple, made from the best stuff on Earth."

Client: H.J. Heinz Co.

Agency: Tom Reilly Consortium, Evanston, Ill.

On: KHOU ("Maury")

Broke: March 26, 9:41 a.m. (CT)

Length: 30 seconds

A mother picks up her kids and asks if they want tacos. The kids say yeah, so she asks if they want tuna tacos and the kids think that is cool. The announcer chimes in, "America's favorite tuna, Star-Kist, a taste for all times."

Source: RTV's IQ-2000 Competitive Advertising Database

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