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Popular Singer to Appear in at Least One Commercial

Published on .

NEW YORK (AdAge.com) -- Chrysler Group will announce Nov. 5 it has inked a deal with Celine Dion for its Chrysler brand vehicles.

The pact includes her appearance in at least one TV spot, according to an executive close to the situation. The singer's love songs match the brand's "Drive=Love" ad tagline from Omnicom Group's BBDO Worldwide, Troy, Mich.

Chrysler declined to comment.

Last year, Dodge inked a multimillion-dollar deal with Aerosmith, sponsoring the band's tour and using its music in ads. That deal, and the Dion project, were handled by Omnicom's Arnell Group, New York.

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