Chrysler Corp. launches what it calls a new automotive retail concept next Monday when it opens its 15,000-square-foot "Great Cars. Great Trucks" store at the giant Mall of America in Bloomington, Minn. Ross Roy Communications, Bloomfield Hills, Mich., oversaw the project. Among the features: driving simulators of the carmaker's vehicles, video games, Chrysler licensed merchandise and computer kiosks, where shoppers can get spec Chrysler vehicles and get printouts. Product specialists will answer questions, but no vehicles will be sold at the store.
Copyright November 1996, Crain Communications Inc.