Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New from Chrysler

Published on .

Chrysler Corp. launches what it calls a new automotive retail concept next Monday when it opens its 15,000-square-foot "Great Cars. Great Trucks" store at the giant Mall of America in Bloomington, Minn. Ross Roy Communications, Bloomfield Hills, Mich., oversaw the project. Among the features: driving simulators of the carmaker's vehicles, video games, Chrysler licensed merchandise and computer kiosks, where shoppers can get spec Chrysler vehicles and get printouts. Product specialists will answer questions, but no vehicles will be sold at the store.

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: