Chuck understood that marketing Coca-Cola was part logic and part magic. He understood the brand strategy, but he always embraced the magic of the brand and gave Coke's marketing partners the opportunity to create work that touched consumers' lives.
Remembering Chuck Fruit:Fruit, 61, Left Indelible Marks on A-B and Coke
Only a fool would mistake his kindness for lack of resolve. Chuck always made things happen. He was passionate about Ad Council causes, for instance, and was the driving force, working with Bill Cella and Phil Kent, in doubling donated media during the last decade. He also bought to the Ad Council important affiliations with sports organizations including Nascar, the NBA and the NFL. The difference between Chuck and many other highly successful people is that Chuck never called attention to himself or made success a zero-sum game. He made every part of his success a joint venture.
|ABOUT THE AUTHOR|
John J. Dooner Jr. is chairman-CEO of McCann Worldgroup.
A few of us, including Chuck and myself, met for dinner afterward. Chuck did an amazing job of smoothing the waters of that long day. That dinner, like so many to follow, would run late into the night. You weren't a business partner of Chuck's, you were a partner. You had a relationship. You mattered as a person.
Over the years, I met with Chuck in many of the countries in which Coke is marketed. We spent tough days hammering out strategies for the brands. There also were extraordinary evenings when, inevitably, he was the last to leave. Chuck would stay as long as anyone had an idea to discuss or a question to ask. He always wanted to hear what you had to say, no matter how late the hour.
Chuck was incredibly generous with the time he gave to colleagues and partners and friends. Our world owes his wife, Sharon, an enormous debt of gratitude for sharing him with us, and our thoughts and prayers are with her and her family.