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(May 10, 2001) -- After months of negotiations, Tempus Group's CIA Medianetworks will acquire RNF Media Corp. in Beverly Hills, Calif. Terms of the deal were not disclosed.

CIA, which has offices in New York and Chicago, has been attempting to gain a foothold on the West Coast for some time.

RNF is a small shop that has subsisted on a diet of retail clients and dot-coms. Its billings in 2000 were as high as $145 million.

Vice President Roger Ridall said that after the recent dot-com fallout, the shop's billings are closer now to $80 million.

The agency also handles Burger King franchises on the West Coast. RNF's latest accounts are Enforma Natural Products and Pickard Sorrells Gourmet Peanut Butter.

Mr Ridall would not comment on the CIA deal.

Executives at CIA did not return phone calls at press time. CIA ranks at No. 13 on Advertising Age's list of media companies with over $4 billion in worldwide billings. -- Richard Linnett

Copyright May 2001, Crain Communications Inc.

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