Icollector, whichclaims to be the biggest independent portal for arts, antiques and collectables,says Mr. Plata's brief is to develop an"aggressive, coherent, cutting edge" globalcommunications strategy. Although it's U.K.-based, 70% of its users are in the U.S.
Mr. Plata is a high-profile characterwithin the U.K. media community, knownfor his irreverent approach. In a 12-yearmedia career, including stints at Saatchi& Saatchi and CIAMNI, both in London, hehas worked on multinational strategies forclients such as Nike, Calvin Klein, DHL andWrangler. He left CIAMNI at the end of lastyear.
Copyright February 1999, Crain Communications Inc.