Santa Fe Natural Tobacco Co. and Alternative Cigarettes Inc. agreed to settle Federal Trade Commission charges that their advertising or cigarette labeling of "no additives" cigarettes is misleading. Both companies agreed to add a disclosure that "no additives in our tobacco does not mean a safer cigarette." In a statement, Santa Fe, by far the bigger of the two marketers, said it has been putting statements on ads and packaging since 1997 to the same effect, but had agreed to adopt the new language to meet FTC pleas for uniformity. R.J. Reynolds Tobacco Co. previously agreed to include a similar warning on Winston cigarettes. Santa Fe handles in-house its advertising for cigarettes including Natural Spirit.
Copyright April 2000, Crain Communications Inc.