New cigarette brands launch in Canada

Published on .

TORONTO -- Rothmans, Benson & Hedges Inc. of Toronto, one of the major marketers of tobacco in Canada, has launched a new brand, Plus - its first new cigarette brand since the ban on tobacco advertising was overturned a year ago.

Its arrival on the market comes just as the federal government is to reveal new legislation which is expected to even more strongly restrict tobacco promotion, banning not only all advertising, but also sponsorship advertising related to sporting and cultural events. That new legislation was expected November 21 but was postponed.

An ad campaign for Plus created by Saatchi & Saatchi of Toronto includes national print, outdoor and point of purchase displays.

Subscribe to the Daily World Wire

International news items on Ad Age's Web site are highlights of ourDaily World Wire, which is a daily report of international marketing newsdistributed via e-mail each weekday afternoon. For subscription information, contact:Christine Yun, tel: (212) 210-0789, fax: (212) 210-0111, e-mail: cyun@crain.com.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular