New cigarette brands launch in Canada

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Rothmans, Benson & Hedges, Toronto, a major tobacco marketer in Canada, has launched a new brand, called Plus, its first new cigarette brand since Canada's ban on tobacco advertising was overturned a year ago. Its arrival comes just as the federal government is set to reveal new legislation that is expected to even more strongly restrict tobacco promotion. Plus advertising created by Saatchi & Saatchi, Toronto, includes print, outdoor and point of purchase displays.

Copyright November 1996, Crain Communications Inc.

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