The American Legacy Foundation, after repeatedly denying its new anti-tobacco campaign "vilified" the industry in violation of the agreement under which tobacco marketers agreed to fund the campaign, pulled the ads yesterday. The move came hours after a meeting in which tobacco companies argued the ads were indeed vilification. The decision to pull the ads--including one in which body bags were laid outside Philip Morris Cos. headquarters--followed a conference of the foundation board. It could further delay the start of one major element of the foundation's advertising and pressure it to abandon its ad contract with Arnold Communications, Boston, and Crispin Porter & Bogusky, Miami, which created the controversial advertising. Today the foundation was saying it would continue using the agencies. Philip Morris USA, New York, earlier hinted the ads could jeopardize the top tobacco marketer's financial support of the campaign.
Copyright February 2000, Crain Communications Inc.