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Cineplex, Sega in venture

Published on .

Cineplex Odeon Corp. has entered into a strategic alliance with Sega GameWorks, the joint venture among Sega Enterprises, DreamWorks SKG and MCA, to develop and operate location-based interactive games centers in the U.S. The alliance defuses what could have been a competitive situation: Cineplex Odeon already has a Cinescape division that was developing an arcade concept similar to Sega GameWorks. The first Sega GameWorks, scheduled to open in Seattle in December, will be located in the same building that will house a Cineplex Odeon theater.

Copyright May 1996 Crain Communications Inc.

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