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CINGULAR DELAYS SEARCH FOR DIRECT-RESPONSE AGENCY

Published on .

Cingular Wireless pushed back its search for its first direct-response agency in order to focus on its interactive review. Consultant Wanamaker Associates, Atlanta, will receive proposals from interactive shops this week, when it hopes to send out about 20 requests for proposals to direct-response agencies.

Copyright March 2001, Crain Communications Inc.

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