CINGULAR NARROWS DIRECT-RESPONSE REVIEW

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(May 7, 2001) -- Cingular Wireless narrowed its direct-response review to five agencies including Omnicom Group siblings Rapp Collins Worldwide, New York, Chicago and Dallas, and Targetbase, Irving, Texas; DMW Worldwide, Wayne, Pa.; and two undisclosed shops. Wanamaker Associates, Atlanta, is handling the review. Presentations will be heard in mid-June. A spokesman for Cingular declined to comment.

Copyright May 2001, Crain Communications Inc.

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