CINGULAR SEEKS DIRECT-RESPONSE BUSINESS

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(April 20, 2001) -- Consultant Wanamaker Associates received proposals from undisclosed agencies for the Cingular Wireless direct-response business. The review will most likely be narrowed to six direct shops this week, according to sources close to the situation. A final decision is anticipated by the end of May or early June. -- Cara Beardi

Copyright April 2001, Crain Communications Inc.

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