Cingular Wireless is the official name of the newly merged wireless venture of SBC Communications and BellSouth Corp. Stephen Carter, the company's president-CEO, announced the new name on Oct. 5 at a press conference in Atlanta, where Cingular will be based, and outlined business plans for the No. 2 wireless carrier. Cingular breaks print ads Oct. 6 in Investor's Business Daily, The New York Times, USA Today
and The Wall Street Journal
to introduce the company's name. Those ads were created by GSD&M, Austin, Texas, an SBC agency and one of the finalists in the review for Cingular's account, estimated at close to $300 million. The other finalists are Atlanta agencies WestWayne, a BellSouth shop, and BBDO
Worldwide. A consumer marketing campaign is set to start in January.
Copyright October 2000, Crain Communications Inc.