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Circuit City, AOL reach strategic marketing alliance

Published on .

Circuit City, a national consumer electronics retailer, has designated America Online as its preferred Internet service, providing in-store promotion of AOL products and services to Circuit City shoppers. AOL, in turn, has made Circuit City an anchor tenant in Shop@AOL, an online shopping destination, and will aid Circuit City's promotional presence in the Internet. AOL products and services will be prominently featured in dedicated retail space in Circuit City's 615 stores nationally, offering everything for home connectivity. The retailer also will promote its AOL store in its print and TV ad campaigns.

Copyright December 1999, Crain Communications Inc.

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