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Circuit City picks TBWA/Chiat Day

Published on .

Circuit City Stores, Richmond, Va., named TBWA/Chiat/Day, New York, to its account, an assignment expected to be worth around $150 million, insiders said. Finalist in the review was sister Omnicom Group agency DDB Worldwide, Chicago. Incumbent DeVito/Verdi, New York, resigned the business this year after winning the Office Depot account.

Copyright August 1999, Crain Communications Inc.

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