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CISCO SYSTEMS DENIES GLOBAL AGENCY REVIEW

Published on .

LONDON -- U.S.-based Internet technology giant Cisco Systems has denied that it is in talks with agencies about its estimated $100 million international advertising budget, as suggested in U.K. trade reports.

A Cisco Systems marketing communications director would not comment further on the alleged review except to stress that "all our creative work worldwide is handled by [the company's] U.S. agency, GMO/Hill Holliday." --Ali Qassim

Copyright April 2001, Crain Communications Inc.

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