Citibank, hoping to wrap up its formal review, is using special marketing projects assigned to its roster agencies as the criteria for choosing an agency for its global branding business, reportedly $100 million-plus. Foote, Cone & Belding; J. Walter Thompson USA; and Lowe
& Partners/SMS are all believed to be working on the test assignments. JWT
, which handles Citibank in Asia and other regions, is said to have an edge. Citibank officials couldn't be reached for comment.
Copyright June 1997, Crain Communications Inc.