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Citibank halts plans for global campaign

Published on .

After five months and three elaborate presentations by roster agencies, Citibank called off a review for a global branding campaign. Citibank executives couldn't be reached, but insiders said the banking company has decided not to proceed with a global campaign at this time; J. Walter Thompson USA; Foote, Cone & Belding; and Lowe & Partners/SMS will continue with existing assignments.

Copyright February 1997, Crain Communications Inc.

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