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Citibank launches $48 mil review

Published on .

Citigroup has put Citibank's $48 million U.S. advertising account in review, three years after consolidating the bank's $500 million global business at Y&R Advertising. Y&R will retain the account outside the U.S., while sister shop Impiric keeps direct marketing. Citigroup officials began quietly contacting agencies in March, leading to speculation that the bank planned to change its roster.

Copyright April 2000, Crain Communications Inc.

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