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Citizen account headed to Deutsch

Published on .

Citizen Watch Co. of America, Lynhurst, N.J., is said to be close to awarding Deutsch, New York, its $12 million to $15 million creative account. D'Arcy Masius Benton & Bowles, New York, was the previous agency. Lowe & Partners/SMS and DDB Needham Worldwide, both New York, were also contending for the business. Deutsch and Citizen could not be reached for comment at deadline.

Copyright February 1999, Crain Communications Inc.

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