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Citizen picks Publicis for $15 million watch account

Published on .

Citizen Watch Co. of America, Lyndhurst, N.J., hired Publicis, New York, as agency of record for an account estimated at $12 million to $15 million. Publicis will develop a new campaign for the watchmaker that will break in the fall. Deutsch, New York, resigned the account in January, citing creative differences.

Copyright April 2000, Crain Communications Inc.

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