Citizen picks Publicis for $15 million watch account

Published on .

Citizen Watch Co. of America, Lyndhurst, N.J., hired Publicis, New York, as agency of record for an account estimated at $12 million to $15 million. Publicis will develop a new campaign for the watchmaker that will break in the fall. Deutsch, New York, resigned the account in January, citing creative differences.

Copyright April 2000, Crain Communications Inc.

In this article:
Most Popular