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Citizen Watch hires PR agency

Published on .

Citizen Watch Co. of America, Lyndhurst, N.J., hired Harriett Ruderman Public Relations, Port Washington, N.Y., as its PR agency for the U.S. and Canada. Citizen also is meeting with agencies regarding its ad account, estimated at $12 million to $15 million. Deutsch, New York, resigned the watchmaker's account in January, citing creative differences.
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