Citron preps deal with British i-shop

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AKQA, one of the U.K.'s largest independent new-media agencies, is one of a group of four companies about to announce a new international network with offices in Europe, Asian and the United States.

Other companies in the group include Citron Haligman Bedecarre, a San Francisco ad agency claiming billings of $300 million whose clients include Palm. The new network also has a relationship with a venture capital firm as well as consulting giant Accenture.

AKQA has done pan-European work for marketers including Energizer Battery, Nike and BMW. Founder Ajaz Ahmed last year told Advertising Age that his firm was interested in expanding into the U.S., adding that AKQA was "well organized and could help others with that" (AA, July 19).

Advertising Age reported Jan. 22 that Citron was working on a deal with a leading European interactive shop, a VC firm and Accenture. British publication Campaign's Web edition Jan. 24 reported AKQA was involved in the deal.

The new network is expected to take the name AKQA and be led by AKQA execs.

Executives from AKQA were not available for immediate comment while executives from Accenture didn't return calls. A Citron spokeswoman said, "The deal is not final, and as a result the name is not final."

- Alice Z. Cuneo

Copyright January 2001, Crain Communications Inc.

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