Schieffelin & Somerset on Aug. 1 will break a $1 million push in California for its new citrus-flavored alcoholic beverage, Citrazz. Schieffelin, a joint venture of Guinness PLC and LVMH-Moet Hennessy Louis Vuitton, introduced the product in California July 1 and will support the brand with print and outdoor as well as promotions. The product will be promoted nationally next spring. Deutsch
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Copyright July 1997, Crain Communications Inc.