CitySearch dips toe into e-commerce

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Online city guide CitySearch is testing e-commerce on its Austin, Texas, site. Thomas Layton, president-chief operating officer of CitySearch, called it a modest test for 10 to 12 businesses. "One of the most popular requests is for e-commerce," Mr. Layton said.

But he cautioned this does not indicate a strategy shift for the company. "We're very focused on our core business of selling Web sites."

CitySearch, which relies on local businesses for much of its advertising, is working with to handle the Web site transactions. "We want to learn from this and understand how much our users use it, and then we would think about expansion," Mr. Layton added.

Copyright September 1997, Crain Communications Inc.

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