CIVIC SPOT'S MISSION: ADDING A LITTLE ADVENTURE AND MYSTERY TO AUTOMOTIVE 'SHOPPING': AUTOMOTIVE

Published on .

American Honda Motor Co. Civic: "The Coupe Mission"

La Agencia de Orci & Asociados, Los Angeles

Creative Director: Francisco Letelier

Art Director: Lupe Marmolejo

Copywriter: Armando Pizarro

Producer: Allen Perez

Production Company Director: Peter Chung, ACME Filmworks

Composer/Arranger: Alonso Zevallos, AZ Productions

Spawn" comes to Avenida Madison in this animated execution that borrows its style from anime-style comic book art. The spot opens as our hero throws on his black trenchcoat and glides past the babe in the black dress, out of his penthouse and into his Honda Civic.

He tears down rain-slicked city streets and swerves to a halt in a parking lot. As he gets out of the car, he is approached by two men. He reaches into his coat and pulls out . . . a list.

"Coffee, ham, radishes, orange juice." The camera switches points of view and we see the men are holding bags of groceries and they are all standing outside the market.

"Civic Coupe from Honda, an adventure in each trip," says the voice-over, as the

In this article:
Most Popular